On-page SEO for Shopify
What is on-page SEO, and why is it essential for my Shopify store?
On-page SEO for Shopify is the process of optimising your content to improve its ranking on search engine results pages, which in turn helps attract organic traffic. Having more relevant and user-friendly content for both search engines and human users helps a site to be understood and ranked effectively on places like Google.
With Shopify, running an online store can be a lot of effort, but without a strong on-page SEO strategy, even the best products can go unseen. This means curating everything from product titles, meta tags, internal linking, image optimisation, and content strategy. This means they will all work in your favour for your online store.
With our expert strategies, this can result in a higher visibility in Google, increased organic traffic, improved site usability, and conversion rates.
How does Shopify differ from traditional website SEO?
Shopify is a powerful tool for creating and managing online e-commerce stores, but it comes with its own unique SEO traits. Unlike traditional CMS platforms, Shopify has limitations such as fixed URL structures, duplicate content challenges, and app-generated code, which can slow down performance. These issues can complicate search engines’ ability to crawl and understand your site correctly.
With our on-page SEO Shopify agency specialists who understand the platform inside and out, we ensure your optimisation is aligned with Shopify’s framework. Ensuring everything works with it, not against it.
We specialise in:
- Optimising product and collection pages for keyword relevance
- Improving site speed and Core Web Vitals
- Structuring internal linking for SEO scalability
- Enhancing metadata, schema markup, and headings
- Streamlining content and navigation for better UX and crawlability
Will on-page SEO help my Shopify store rank higher on Google?
Yes, for organic growth, on-page SEO is essential. There are over 5 million Shopify stores online and that number just keeps getting bigger. With our expertise in optimising your pages, we make it easier for search engines to index, understand, and trust your Shopify store. All working together to increase your own store’s ranking on search engines.
With a solid SEO optimisation strategy in place, you can expect:
- Increased keyword rankings
- Higher organic click-through rates
- More qualified traffic
- Stronger user engagement and sales conversations
Do you also handle technical SEO for Shopify?
Yes, and it’s a crucial part of our process. While on-page optimisation focuses on your content and page structure. Technical SEO is the process of optimising the behind-the-scenes of your Shopify so that search engines can effectively crawl, index, and rank its pages.
Our expert approach covers:
- Technical audit to fix crawl issues and broken links
- Schema and structured data implementation
- Page speed and mobile optimisation
- Shopify theme and code review
- Ongoing monitoring to maintain your site’s SEO health over time
Why choose Six Digital for your On-page SEO Shopify agency?
We aim to make digital marketing sophisticated but straightforward, which includes our SEO approaches. Your success is our success; that’s why we take the time to thoroughly understand your business, the industry you operate in, and your goals. Every business is different; our bespoke strategies identify what could help maximise your SEO performance.
How do I get started with your Shopify On-page SEO service?
If you’re ready to see your Shopify store’s rankings, traffic, and sales grow, contact us today and see how we can support your e-commerce business. We’re ready to help you unlock your store’s full potential.