Agentic Commerce SEO Changed the Checkout.
Back in May 2025, we told our clients that the relationship between Shopify & ChatGPT was one to…
This week, we’re collectively over-excited about our new board game. Yes, board game. We’ve had our shiny version of Monopoly produced. Allow us to show off our very own ‘Link Building Monopoly.’
We’re a bit in love with it.
We listed a load of link-building tactics and related activities and tried to put them in some semblance of order of value (harder than you might think). Many hours of debate went into that and there are still things we’d change!
We love the random little leaflet that came with it. Most of it makes no sense given that we’ve not listed places. But we did have a chuckle at ‘Has Followerwonk got ideas above their station?’

Chance and Community Chest Cards are all decked out!
Even the Chance and Community Chest cards are customised with our game’s slogan.

One of the few things everyone agreed on was having paid link farms and automated directory submissions at the bottom of the heap!

Straight to Jail!
We couldn’t customise the ‘Go to Jail’ square, unfortunately. So we had to improvise. Nothing that a printed picture of a penguin and a bit of sticky tape couldn’t fix.

Our train stations
We then narrowed down a huge selection of tools we use or have historically used in developing content, finding linking opportunities, or finding contacts to just 4 and made those our train stations
We love it… but I can’t see my Nan being particularly amused if I suggest a game on Christmas Day!
We had the game made through Hasbro’s My Monopoly.
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