Why YouTube For Lead Generation Doesn’t Need Costly Production
Success on YouTube for lead generation is often perceived as the domain of big brands with even bigger budgets. Expensive equipment, large production teams, and...
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Youtube SEO
Increase Your YouTube Visibility
Grow your organisation’s YouTube channel and increase search visibility with our YouTube SEO Services.
Six Search is an experienced YouTube SEO agency with a team of video optimisation specialists. Our YouTube SEO services will help your business boost your online presence and grow your YouTube channel.
We’ve helped our clients, large and small, fully optimise their videos and rank higher on YouTube. We know the dedication it takes to see business growth online, and we have the skills to make it happen.
Why do you need a YouTube SEO?
Our YouTube SEO service was a natural evolution from our SEO service offering, as video content now matters more today than ever and is used to support nearly every aspect of marketing.
As reported in Search Engine Journal, YouTube is the world’s second-largest search engine, processing more than 3 million monthly searches.
It’s a robust information source for people ready to learn, watch, and be entertained. And with almost 1 billion unique users on YouTube, nearly 1 out of every two internet users are on YouTube, making it a search platform you can’t afford to miss.
Our Approach To YouTube SEO
Keyword Research
We’ll identify exactly what your users are searching for, and use this to guide our SEO strategy and get your videos viewed by the right people.
Competitor Analysis
We’ll analyse your competitors to see what they’re performing well at, and identify any content gaps or opportunities.
We’ll also review engagements and artwork.
Optimising Titles, Descriptions and Tags
We use keyword research to determine the best optimisation for all of your video’s metadata, from the video title and description to the tags used to identify it.
Video Thumbnail Optimisation
We’ll help you create eye-catching and engaging thumbnails to increase clicks across all of YouTube and Google’s platforms.
Trending Opportunities Analysis
We’ll help you identify new ideas for videos and help you stay on top of what’s trending, with help from YouTube data, keyword research, and Google trends.
Video Conversion Optimisation
We’ll use tried-and-tested conversion optimisation strategies to turn your YouTube videos into converting machines, with relevant topics, highly targeted audiences, and optimized CTAs.
YouTube SEO Consultants
YouTube SEO is a whole different ball game. You may be a top-notch video content creator, but if you don’t know search engine best practices or what’s being talked about online, it can be like fishing in the dark. How will you know what content people want to consume? How will you ensure your video content will be seen and rank well on YouTube?
At SixSearch, we take pride in our YouTube SEO knowledge. We don’t just tell you what needs to be done and give you a fix-it list without explanation. Our consultant service is based on bringing you the best YouTube SEO expertise around to help you achieve your business and YouTube goals.
We take a collaborative approach to our work with you, helping you understand YouTube SEO opportunities and trade-offs so you can make successful, scalable decisions for your business.
We’ll even provide you with YouTube SEO best practice guidelines so you can futureproof your YouTube strategy.
What are YouTube's ranking factors?
While the official algorithm for ranking is tightly guarded by Google and YouTube, through search engine optimisation research and input from SEO experts, we’ve determined that YouTube uses the following signals to determine rankings:
- Channel keywords: keywords associated with your channel itself
- Video titles: The video title is entered during uploading.
- Video description: the description of your video.
- Video filename: the name of the video file uploaded to YouTube.
- Video tags: keywords and tags that can be added to your video during or after uploading.
- User experience metrics: data collected by YouTube about how often your video is viewed or clicked on.
- Watch times: how long viewers watch and complete viewings versus bounces.
- Views: total video views by unique visitors.
These are only some of the many ranking signals that YouTube will use to determine rankings. Some of the same tactics from website SEO can be applied to YouTube SEO as well, with backlinks and link authority also playing a role, but they are significantly less important ones.
Content Produced In House
We understand the need to create content for our clients in-house. This enables agility and exploring opportunities when they present themselves. We have partnered with HAYBENO Studios to produce high-quality content tailored to boost your channel’s visibility and engagement.
Our team will work closely with you, developing data-led and aligned briefs for search, ensuring your content ranks higher on YouTube and Google, attracts more views, and turns traffic into loyal subscribers.
Whether you’re looking for talking head podcast-style content or product launches, we have you covered.
Frequently Asked Questions
Get In Touch
If you feel we are the right fit for you or want to experience our superb coffee skills, please get in touch.