Website Migration Services

Q: What is a website migration?

The term “website migration” refers to the redirecting of traffic from an old website to a new one once it has been developed. Failing to do this can lead to lost custom – and failing to do it efficiently can cause you to drop down the search engine rankings.

Q: Why should I undertake a website migration?

Website migrations can have a lot of benefits if performed correctly. For example, switching to a more reliable server or host, improving your user interface, and even switching protocol from HTTP to HTTPS can have a great impact on your rankings.

Q: How long does a website migration take?

The time it takes to perform a website migration is dependent on many factors, such as the complexity and size of the website, server speeds, or outdated software.nnIt’s important to get an understanding of the full project and migration plan and consider the timing of the full process, otherwise, rushed jobs can lead to faulty migrations.

Q: Will my website be down during the migration process?

No, your website will remain online for the duration of the migration process. Tecmark will set up a staging site on a local server during this period so the transition to the new host/server/domain will be seamless.

Q: What is a content migration?

When you arrange a content migration, the content held by your old CMS (Content Management System) is transferred to a new one. This needs to be done thoroughly and carefully. Content may also need to be reorganised, redesigned or – in some cases – rewritten.

Q: Why are website migrations so tricky?

If you haven’t planned your migration properly or undertaken comprehensive checks to ensure its success, you may find that you lose your rankings within search engine results. This is why many business owners choose to use the services of specialists when migrating a site.

Q: What does a successful migration plan look like?

To make a successful migration plan in website migration, these key areas must be considered:nn nn What data are you migrating? Where does this data live and what format should it be in post-migration?nTake into account the size of this migration by considering the amount of data that is being moved.nWhat resources will you be using to carry out an effective migration and set a realistic budget accordingly.nConsider what time is best to carry out this migration as to not interfere with normal business operations, perhaps weekends or evenings are best.nIs all your data backed up in case you encounter any issues during your migration?nMake sure you are using an experienced team to help you carry out your migration best.nThe final execution of the data migration plan as well as the vital monitoring and testing to be performed once the migration is complete.

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Website Migration Service, the Six Search Way

Six Search has migrated 100s of websites, and in our experience, it’s one of the tasks that brands take lightly. A website migration isn’t a simple 301 redirect; we have a process that has been developed over the years, and we continuously strive to find that extra 1% to ensure that we minimise traffic loss when migrating a website.

If you’re making significant website changes, developing a new Shopify store and need to migrate your Magento site we are there to help.

Our web migration experts can advise on the following:

Domain Migrations: Changing your website URL from “olddomain.com” to “newdomain.com”
Protocol Migrations: Changing your website protocol from HTTP to HTTPS
Subdomain Migrations: Changing your website from “www.website.com” to “subdomain.website.com”
Top-level domain Migrations: Changing your website URL from a .co.uk to a .org, .com, etc.
Content Management System Migrations: Moving your website from your current CMS to a new one, for instance, moving from WordPress to Joomla.
Redesign Migrations: Modifications that range from minor aesthetic changes to a full website redesign with major code and copy changes.
Structural Migrations: Changing the website structure or the user flow of a website or URL structure.

Our Website Migration Process

Website migrations are not as simple as swapping content from one site to another. They can be very complicated if you don’t have a strategic and comprehensive migration plan.

Our technical SEO team has a tried and tested website migration checklist for this process, ensuring everything goes smoothly from start to finish. We know the challenges that can arise, and we know how to navigate them.

How we ensure migration success:

Benchmarking: setting out measurable and realistic objectives for the migration
Planning: allocating the right timeframe and sufficient resources to the project
UX and SEO Management: improving user experience without losing SEO content or search results rankings
Pre and Post-Launch Testing: thorough testing of your site from technical, SEO and Google Analytics standpoints.
Bug Fixing: efficient response to bugs, post-launch
Education: guidance on how and why website migrations need investment and flexible time frames

This list is not exhaustive, as every website migration is different and will have its own unique demands.

Why Should an SEO Agency Lead Your Website Migration?

Whether you’re improving the URL structure or changing your domain name, website migrations are an exciting opportunity to give your website a much-needed update, improved customer experience or technical change.

Every type of website migration brings its own risks to SEO, and not planning ahead for these can come at the expense of your hard-earned rankings.

Our development and SEO teams have identified these risks, ensuring that we avoid them and create a bulletproof migration strategy that is successful while preserving and improving your SEO performance.

Why work with Six Search

Unlike other technical SEO agencies, we act as an extension of your brand. That means learning what a good ROI looks like to you, and understanding how new objectives will affect the next phase of your SEO campaign. Your business needs lead our data-driven approaches and are agile without compromise.

Our work always focuses on one goal: conversions. As SEO practices and your website evolve, we’ll ensure that both align.

And if something isn’t working, we’ll say so. We’re brand partners, not ‘yes’ men. Six Search is focused on getting the absolute most from your investment – whether that’s for a one-off website migration project or a more traditional SEO service.

Website Migrations: Frequently Asked Questions

What is a website migration?

Why should I undertake a website migration?

How long does a website migration take?

Will my website be down during the migration process?

What is a content migration?

Why are website migrations so tricky?

What does a successful migration plan look like?

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