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PPC

Drive a steady stream of qualified leads to your site with fine-tuned PPC campaigns.

Six Digital is a PPC agency in Liverpool at the heart of the Merseybeat based on the Albert Dock. We create and manage tailored campaigns across all paid advertising, including Google, Bing and other search engines.

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Testimonials

What our clients say

“Fantastic company with very friendly staff! They helped us grow our presence online, and gave us some great feedback for our website.”

Mark Beno
03-11-2025

Best supplier I have

Amy Byram

Absolutely amazing agency 🙂 So supportive, friendly and I would highly recommend this company to help your business grow 🙂 I would give 10 stars if I could

Kayleigh Judge

Excellent agency, easily the best we’ve worked with over many years. The difference in our Google rankings has been amazing, we are now consistently near the top for all our targeted searches.

We also also run an e-commerce store and needed a Shopify SEO agency to look after the marketing for us. ROI has exceeded expectations.

Thanks Six Digital team!

Russ Edwards

What a team! Really go the extra mile & know exactly how to help our business grow and online presence. Highly recommended.

Ryan Fairfield

Love working with these guys, amazing expertise, super support & after sales service! Nothing is too much trouble

Simon Parsons

Brilliant agency!

supportive, passionate about what they do, unbelievably knowledgeable on what their customer wants and what they need.
Fully recommend their services to anybody looking for an all round marketing service or SEO specialist to help with their business.

Tom Bates
ppc agency liverpool

Tangible results from effective PPC services.

PPC is a measurable, high-impact method of generating leads or sales online – but only if you get it right.

As a paid search agency, our team respects and understands the need for close management of media spend. This respect is earned through years of experience and of experience in pay-per-click advertising.

Our approach generates a healthy ROI for a range of clients in competitive sectors, including finance, insurance, travel, local business and gaming.

Understanding your customers’ search behaviours is the heart of our PPC strategy. Our paid advertising specialists have been working on mobile and multiscreen since 2009. Just imagine how good you would be at something if you did it every day for 15 years?

ppc services liverpool

Results-Driven PPC Campaigns

Our PPC agency Liverpool team run campaigns in a number of industries and has a proven record in:

  • Most efficient use of budget
  • Enhancing quality score in Google Adwords
  • Writing effective ad copy
  • Keyword research
  • PPC landing page optimisation
  • Conversion set-up and monitoring
  • ROI reporting
  • Our competitive edge is the time we spend getting to know you, your business and your objectives in order to ensure we’re delivering results.

Whether you’re already running an existing PPC campaign and are looking to improve its performance, or you’re considering a brand new campaign, Six Digital, we can make PPC advertising across both Google and Bing work for your business.

PPC Consultants in Liverpool

We don’t just tell you what needs to be done and give you a fix-it list without explanation. Our PPC agency consultancy service is based on bringing you the best paid search expertise around to help your business grow, and help get the most out of your ad budget.

We take a collaborative approach to our work with you to help you understand how the PPC agency Liverpool team structure campaigns, how they are performing, and where your money is going, so you can make successful, scalable decisions for your business.With paid search consulting, you will:

  • Gain an understanding of any roadblocks in your campaigns and how you can overcome them
  • Understand PPC keyword research and search intents
  • Learn best practices to help increase campaign effectiveness
  • Have a highly effective, and scalable PPC campaign structure to help you grow your customer base
  • Get ongoing support and clear communication throughout

Our Approach to PPC

Comprehensive Research

Understanding you, your competitors, the way users are searching for your products and services in Google and Bing and the devices they use in the buying cycle.

Campaign Structuring

We optimise your campaign structures from the start, ensuring we can quickly and easily identify the highest performing segments of the campaign and can channel budget effectively into them.

We effectively target users based on the devices they are using, catering to users on desktops and laptops as well as tablets and mobile devices.

Landing Page and Ad Copy Testing

We optimise ad copy and landing pages for your goals to make sure your potential new customers have a consistent experience. We are constantly testing ad copy and landing pages for the best results.

Remarketing and Targeting

Using custom and detailed audiences, we’ll use remarketing ads to get past visitors back to your site and keep your company at top of mind awareness.

PPC Budget Management

Frequently assessing budget allocation to ensure that the budget is restricted to lower converting sections of the campaign and channelled most effectively into the most lucrative areas.

Real-time Analytics and Reporting

Consistent reporting, reviewing the PPC campaign’s performance in terms of the ROI and the elements of the campaign that performed the best. Data gathered during monthly reporting is used to plan the coming month’s strategy.

Digital world presence,

real world results

FAQs

PPC (Pay-Per-Click) is an online advertising model where you pay only when someone clicks your ad. Your ads appear at the top of search engines (like Google) when people search for keywords related to your service.

You choose:

  • The keywords you want to show for
  • How much you’re willing to pay per click
  • Where your ads appear (location, device, time of day)

When someone searches, an auction happens instantly — and your ad shows if it’s relevant and competitive.

PPC management is the ongoing process of running, optimising, and scaling paid advertising campaigns.

This includes:

  • Keyword research
  • Writing ads that convert
  • Setting up targeting & budgets
  • Adding negative keywords
  • Tracking conversions
  • Continual testing and optimisation

Good PPC management focuses on maximising ROI, not just clicks.

Negative keywords are search terms you block your ads from showing for.

For example:

  • If you sell premium services, you might exclude “cheap” or “free”
  • If you offer services (not jobs), you’d exclude “jobs” or “careers”

They help you:

  • Avoid wasted spend
  • Improve click quality
  • Increase conversion rates

Negative keywords are one of the highest-ROI PPC tactics when done properly.

To increase PPC conversions, focus on relevance and user intent:

  • Match ads tightly to keywords
  • Send traffic to dedicated landing pages (not homepages)
  • Use clear CTAs (Call Now, Get a Quote, Book a Call)
  • Improve page speed & mobile experience
  • Track conversions accurately
  • Continually test ads, keywords, and landing pages

High-converting PPC isn’t about more traffic — it’s about better traffic.

Still have questions?

Reach out to one of our friendly experts.

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Phone

0151 662 0287

Address

Six Digital, 24 Derby Road Unit 2
Liverpool, L5 9PR

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