Google Analytics Support & Training

Q: What can you do with Google Analytics?

Google Analytics is an invaluable tool that can help you identify opportunities to boost engagement and conversions. The way you use Google Analytics can vary depending on your website's purpose, whether you are an eCommerce site where success is tied to revenue or if you’re looking to generate leads and capture contact details.nnYou can see whether people are converting, if visitors are returning, what pages load the slowest, and more.

Q: I already have Google Analytics set up, why do I need it reviewed?

We’ve worked with start ups, scale ups and global enterprises and over 90% of the Google Analytics accounts we’ve audited have had a fundamental flaw in the way it collected and reported data.nnYou should be able to take actionable insights from your data, but if the data isn’t reliable, you risk investing money into the wrong marketing channels or missing potential pain points for users.

Q: What access levels will you need?

For most parts of Analytics support, from the audit, fixes and ongoing support, we’ll need edit permission set from the account level.nnBeing given the wrong access permissions is one of the biggest time obstructions we face, and this normally comes down to clients worrying about sharing their data.nnOur goal is the preservation of your existing data, while enhancing the new. We are very open and transparent in the way we operate, ensuring all clients are aware of each change, why it needs to happen, how it will be done and when.

Q: What key features should I know about with GA4?

Google Analytics 4 Key Features That You Should Know About Are:nnSmarter AI-powered Insights and Predictions.nDeeper Integration with Google Ads.nCustomer-centric Measurements and Customer Life Cycle ReportsnMore Granular Data ControlnnYou can read more about the key features here

Use Google Analytics to it’s full potential.

Google Analytics and Google Tag Manager are integral to a solid SEO service. They enable you to truly understand your website and provide actionable insights to support your marketing strategy.

If you’re looking for a Google Analytics consultant. We have you covered. Our team will remove the jargon and use complex metrics to give you a better understanding of visitor behaviour and website performance.

We’ll help you understand your collected data and how to use it to increase website sales and drive digital marketing strategies.

GA4 Training

We only partner with the best, just as you wouldn’t fuel a Ferrari with anything less than premium. As an agency, we are transparent and honest about our skill gaps, which is why we partner with some of the brightest talents in the industry.

We have partnered with Stacey from Sharper Digital to deliver bespoke, tailored training courses. The GA4 training courses cover everything from initial setup to custom analysis using GA4 reports and explorations. Stacey is more than a Google Analytics expert; she is the absolute queen of GA, and what she doesn’t know isn’t worth knowing.

The courses are structured to ensure that every element of the bespoke GA4 training is delivered and fully understood. They are highly interactive, with many live demos, combining theoretical learning with practical exercises.

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Our Google Analytics Support Services

Learn from your website’s data to increase traffic, improve customer experiences and increase the ROI on marketing spend with set up and ongoing support for your Google Analytics and Google Tag Manager accounts.

Diligent Onboarding

First, we’ll make sure that we’ve dotted the I’s and crossed the T’s on every contract. Then, we’ll work with you to ensure we have the correct level of access to all of your website tools and softwares.

Kick-off and Project Management

With all relevant stakeholders together, we’ll set out the objectives and key results.

We’ll ensure that each core point of contact has the required access and visibility for each tool. If any of the tools mentioned don’t meet your level of compliance, we’re happy to be flexible and use something else: as long as we can properly track and document what needs to be done.

In-Depth Analytics and Tracking Audit

Using our proven strategies, created with over 12 years of experience in the industry, we evaluate over 50 items. We’ll start with best practice and core fundamentals of enhanced eCommerce tracking. When available, we’ll also dive into the detail of your Google Tag Manager setup, highlighting any further improvements to the data layer.

Analytics and Tracking Analysis

We’ll begin journey mapping and ensure that you’re capturing and tracking the correct data points so you have the full picture of what changes are needed. We’ll set up dashboards and customised reporting to make sure we’re always working toward your business goals. And when we find any gaps, we’ll pick up a separate work stream to make sure nothing is missed.

Analytics Recommendations Report

We’ll give you a detailed report filled with actionable insights, not just buzzwords.

Wherever we find data gaps or room for improvement, we’ll highlight the best possible solution to the problem. Then, we’ll present all our findings in one detailed report. The report will provide a very clear view on the areas we reviewed, where the problems lie, the priority level, and what you should do about it. We’ll present this back to you in a key findings report.

Fix and Support

Once we’ve agreed on the priority list of fixes, it’s time to start executing the changes. This is where we’ll need the highest level of communication with you to ensure everything is implemented, quality assurance checked, and tracking correctly.

We’ll also provide documentation for each change, covering the what, why and how. And, we’ll provide Google Analytics support for up to one month after our work to ensure all your metrics are tracking correctly.

Frequently Asked Quetions

What can you do with Google Analytics?

I already have Google Analytics set up, why do I need it reviewed?

What access levels will you need?

What key features should I know about with GA4?

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