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Six Digital has migrated 100s of websites, and in our experience, it’s one of the tasks that brands take lightly. A website migration isn’t a simple 301 redirect; we have a process that has been developed over the years, and we continuously strive to find that extra 1% to ensure that we minimise traffic loss when migrating a website.
If you’re making significant website changes, developing a new Shopify store and need to migrate your Magento site we are there to help.
Our web migration experts can advise on the following:
Our website migration team has worked across a wide range of industries and brings a proven, methodical approach to every project. From thorough pre-migration audits and careful redirect mapping, to analytics continuity and post-launch reporting, we manage every detail so nothing falls through the cracks.
What sets Six Digital apart is the time we invest in understanding you, your business and your goals. Every decision made throughout the migration is guided by one priority: protecting your organic performance while setting you up for long-term growth.
Whether you’re planning a straightforward domain move or a complex CMS overhaul, we have the expertise to manage the process from start to finish with minimal disruption to your traffic or rankings.
The term “website migration” refers to the redirecting of traffic from an old website to a new one once it has been developed. Failing to do this can lead to lost custom – and failing to do it efficiently can cause you to drop down the search engine rankings.
Website migrations can have a lot of benefits if performed correctly. For example, switching to a more reliable server or host, improving your user interface, and even switching protocol from HTTP to HTTPS can have a great impact on your rankings.
When you arrange a content migration, the content held by your old CMS (Content Management System) is transferred to a new one. This needs to be done thoroughly and carefully. Content may also need to be reorganised, redesigned or – in some cases – rewritten.
If you haven’t planned your migration properly or undertaken comprehensive checks to ensure its success, you may find that you lose your rankings within search engine results. This is why many business owners choose to use the services of specialists when migrating a site.
To make a successful migration plan in website migration, these key areas must be considered:
Reach out to one of our friendly experts.
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