PPC (Pay-Per-Click) is an online advertising model where you pay only when someone clicks your ad. Your ads can appear at the top of search results when people search for keywords related to your business. You choose your keywords, budget, and targeting settings, and platforms run an auction to decide when and where your ads show based on relevance and bid.

What is PPC management?

PPC management is the ongoing process of setting up, running, and optimising paid advertising campaigns. It typically includes keyword research, ad creation, targeting and budget setup, conversion tracking, negative keyword management, testing, and continuous optimisation to improve return on ad spend.

What are negative keywords in PPC?

Negative keywords are search terms you exclude so your ads don’t show for irrelevant searches. They help prevent wasted spend, improve traffic quality, and can increase conversion rates by filtering out clicks that are unlikely to turn into customers.

How to increase PPC conversions?

To increase PPC conversions, improve relevance between keywords, ads, and landing pages. Use dedicated landing pages, clear calls to action, fast mobile-friendly pages, accurate conversion tracking, and ongoing testing of ads, audiences, bids, and landing page elements to raise conversion rate and lower cost per acquisition.

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UXTesting

Gain user insights and improve product success with UX testing that reveals how real users interact with your product.

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What our clients say

“Fantastic company with very friendly staff! They helped us grow our presence online, and gave us some great feedback for our website.”

Mark Beno

03-11-2025

Data-Led UX Testing That Drives Better Digital Experiences

With years of experience in the digital industry, Six Search can help upgrade your organisation’s digital transformation with expert usability and user experience testing.

Our team of UX researchers provide you with an unbiased view of your product. We will swiftly and efficiently test your website, mobile apps, and more, quickly identifying issues you didn’t even know you had and helping you form an action plan to resolve them.

Whether you’re starting a brand new website or your product has already been developed, our sophisticated usability testing methods will help you get a detailed perspective of how to make your product deliver a better customer experience across the board.

Leave the hassle of usability testing to the experts. Get in touch to see how we can help.

How can UX testing help my business?

UX testing focuses on delivering a smooth, positive user experience, helping prevent users from abandoning your website or app after a single bad interaction. Without proper usability testing, negative reviews and word-of-mouth can quickly damage your product’s reputation in competitive markets.

Six Digital UX testing service gives your team expert insight into real user behaviour, uncovering issues designers and developers may otherwise miss through a wide range of proven testing methods.

Our Usability & UX Testing Services

Usability and UX Research

We’ll fully test your website, application, or product, for intuitiveness and comprehensibility.

Competitor Analysis

We run an in-depth analysis to compare your digital products with those of your competitors.

Prototype Evaluation

Get valuable feedback from your customers from the beginning of product development.

Remote Usability Video

Gain a better understanding of the thoughts and behaviours of your users with video recordings.

Quantitative Usability Study

We’ll help you quantify and benchmark the UX of your product, so you can better understand its improvement.

Remote Interviews

We conduct remote interviews to communicate live with users as they test your website, app, or product.

Comparison Studies

Get direct user feedback, and let the users decide which form of your digital product is best.

Information Architecture

We’ll determine the best information architecture or menu structure.

Get critical insights with continuous UX testing.

Let us catch problems early and save big on design and development costs with continuous UX testing from your project’s start.

Our rigorous testing and idea validation methods will help ensure that you’re not missing out on any key usability problems in the prototype stage, so when your product is ready to be developed, you can be confident in what you deliver.

Get valuable feedback from real users.

We’ll work with you to define your target audience and how they use your services, allowing us to form a usability testing strategy that highlights real usability issues your customers would face.

Our range of testing methods, from remote interviews to prototype evaluations, allows us to utilise the most appropriate types of user testing for your market so you can see the problems, questions, and thoughts that users have while interacting with your website, app, or product.