PPC (Pay-Per-Click) is an online advertising model where you pay only when someone clicks your ad. Your ads can appear at the top of search results when people search for keywords related to your business. You choose your keywords, budget, and targeting settings, and platforms run an auction to decide when and where your ads show based on relevance and bid.

What is PPC management?

PPC management is the ongoing process of setting up, running, and optimising paid advertising campaigns. It typically includes keyword research, ad creation, targeting and budget setup, conversion tracking, negative keyword management, testing, and continuous optimisation to improve return on ad spend.

What are negative keywords in PPC?

Negative keywords are search terms you exclude so your ads don’t show for irrelevant searches. They help prevent wasted spend, improve traffic quality, and can increase conversion rates by filtering out clicks that are unlikely to turn into customers.

How to increase PPC conversions?

To increase PPC conversions, improve relevance between keywords, ads, and landing pages. Use dedicated landing pages, clear calls to action, fast mobile-friendly pages, accurate conversion tracking, and ongoing testing of ads, audiences, bids, and landing page elements to raise conversion rate and lower cost per acquisition.

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