SEO
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Google AI Overviews. ChatGPT. Perplexity. Your customers are searching in new places. We make sure they find you there.
29%
of Google searches show AI Overviews
800M+
ChatGPT weekly users
85%
of AI citations from content under 2 years old
61%
organic CTR drop when AI Overviews appear
The Shift
AI Is Changing How People Find Businesses
When someone asks ChatGPT for a recommendation or Google serves an AI Overview above your listing, your traditional rankings are only part of the picture. The brands that get cited in AI answers win the click. The ones that don’t become invisible.
The zero-click rate jumps to 83% when an AI Overview appears. Only 11% of domains get cited by both ChatGPT and Perplexity. Brand search volume, not backlinks, is the strongest predictor of AI citations.
This is happening now. And the businesses that adapt first win the most.
What We Do
AI SEO That's Built Into Everything
We don’t bolt AI SEO on as an extra. We build AI search visibility into the SEO strategy we already deliver. Because the work that gets you cited by AI is the same work that drives organic rankings.
Technical SEO for AI
Crawlability, structured data, schema markup, Core Web Vitals, and site architecture. If AI platforms can’t find and parse your content, they can’t cite it. Our technical SEO makes sure they can.
Content That Gets Cited
Answer-first structure. Clear headings. Statistics from real sources. Content written by humans with genuine expertise. The kind of content AI platforms want to reference.
Brand Authority
Quality backlinks, digital PR, and brand mentions. Brand search volume is the number one predictor of AI citations. Link building and brand visibility drive everything.
AI Visibility Monitoring
We track your brand mentions across ChatGPT, Perplexity, and Google AI Overviews. You’ll see exactly which pages get cited, how often, and what’s driving it.
Platform Coverage
One Strategy. Every AI Platform.
Each platform sources content differently. We optimise for all of them through one unified SEO strategy.
Google AI Overviews
Pulls from Google’s own index. Strong organic rankings and fresh, structured content are the entry requirements.
ChatGPT
Draws from major publications, Wikipedia, and authoritative sources. Brand authority and content depth drive citations.
Perplexity
Crawls the web in real time. Leans on Reddit, YouTube, and recently published content. Freshness wins here.
Not sure if your brand shows up in AI search?
We’ll run a free AI visibility check across Google AI Overviews, ChatGPT, and Perplexity for your top keywords.
Why Six Digital
We Won't Sell You SEO Twice
Other agencies are packaging AIO and GEO as brand new services with separate strategies and separate invoices. We think that’s wrong.
Our position
Google says it themselves: “There are no additional requirements to appear in AI Overviews. The best practices for SEO remain relevant.” AI SEO is not a new discipline. It’s SEO done to the standard it should always be done.
What you get from Six Digital:
- AI search visibility built into your existing SEO retainer
- No separate “GEO package” or “AIO bolt-on”
- Monthly AI visibility reporting across all major platforms
- Content strategy designed for both organic and AI citation
- Technical SEO that makes your content extractable by AI
- Brand authority strategy that drives AI mentions
- Honest advice about what’s actually new and what isn’t
What's Included
Every AI SEO Engagement Covers
- AI Visibility Audit – Where your brand currently appears (and doesn’t) across AI search platforms
- Technical SEO Review – Crawlability, structured data, schema, and site architecture optimised for AI extraction
- Content Gap Analysis – Which questions your audience asks that you’re not answering well enough to get cited
- Content Strategy – Answer-first, citation-worthy content planned around real search demand
- Authority Building – Link building and digital PR to grow the brand signals AI platforms rely on
- Monthly AI Reporting – Brand mentions, citations, and visibility tracked across Google AI Overviews, ChatGPT, and Perplexity
- Ongoing Optimisation – Continuous refinement based on what’s getting cited and what’s not
Ready to get visible in AI search?
Talk to our team about building AI search visibility into your SEO strategy. No new acronyms. No separate invoices. Just results.
Learn More
AI Search Resources
The AIO and GEO Hype Train: What Agencies Won't Tell You
Why the industry is rebranding SEO under new acronyms, and what it means for your business.
ChatGPT vs Google - The Future of Search or Just a Smarter Assistant?
Explore how ChatGPT and Google are shaping modern search, why SEO still matters, and what businesses need to do to stay visible across both.
Frequently Asked Questions
AIO stands for AI Optimisation. It means structuring your content so AI platforms like Google AI Overviews, ChatGPT, and Perplexity can understand, extract, and cite it. In practice, this uses the same techniques as good SEO: structured data, clear headings, authoritative content, and technical crawlability.
GEO stands for Generative Engine Optimisation. The term comes from a 2023 research paper by Princeton, IIT Delhi, and Georgia Tech. The strategies they found most effective are all SEO fundamentals: citing sources, adding statistics, clear structure, and authoritative references.
No. Google confirms there are no additional requirements to appear in AI Overviews beyond standard SEO best practices. If an agency is selling GEO as a separate service, ask what they’re doing that a good SEO agency doesn’t already cover.
AI Overviews pull from indexed content. The better your pages rank organically, the more likely they are to be cited. Key factors: technical crawlability, structured data, answer-first content, freshness, and brand authority. 85% of citations come from content under two years old.
No. Every AI search tool pulls from the indexed web. If your content isn’t ranking through SEO, it won’t appear in AI results either. GEO describes a subset of SEO outcomes, not a replacement.
Reach out to one of our friendly experts.