Shopify SEO & PPC Case Study: Driving Huge Sales Growth
Many Shopify owners invest time and money into generating traffic, but overlook the process of converting visitors into buyers. The exact situation our UK-based home...
This week, we’re collectively over-excited about our new board game. Yes, board game. We’ve had our shiny version of Monopoly produced. Allow us to show off our very own ‘Link Building Monopoly.’
We’re a bit in love with it.
We listed a load of link-building tactics and related activities and tried to put them in some semblance of order of value (harder than you might think). Many hours of debate went into that and there are still things we’d change!
We love the random little leaflet that came with it. Most of it makes no sense given that we’ve not listed places. But we did have a chuckle at ‘Has Followerwonk got ideas above their station?’

Chance and Community Chest Cards are all decked out!
Even the Chance and Community Chest cards are customised with our game’s slogan.

One of the few things everyone agreed on was having paid link farms and automated directory submissions at the bottom of the heap!

Straight to Jail!
We couldn’t customise the ‘Go to Jail’ square, unfortunately. So we had to improvise. Nothing that a printed picture of a penguin and a bit of sticky tape couldn’t fix.

Our train stations
We then narrowed down a huge selection of tools we use or have historically used in developing content, finding linking opportunities, or finding contacts to just 4 and made those our train stations
We love it… but I can’t see my Nan being particularly amused if I suggest a game on Christmas Day!
We had the game made through Hasbro’s My Monopoly.
Many Shopify owners invest time and money into generating traffic, but overlook the process of converting visitors into buyers. The exact situation our UK-based home...
Shopify this month published a guide titled “How to attract customers to your online store in 2025”, featuring 19 proven strategies for driving traffic and...