How Shopify Shows SEO is Key to Driving Traffic and Sales in 2025

Shopify this month published a guide titled “How to attract customers to your online store in 2025”, featuring 19 proven strategies for driving traffic and boosting sales.

What is not unusual to us is how prominent Shopify SEO recommendations are throughout. It’s not a nice-to-have, it’s essential, and what an agency like ours can do is help make your store appear high in search.

Shopify shines a light on tried and tested tactics like SEO-friendly product descriptions, internal linking, and backlinks as essential ways to bring in targeted traffic.

In this article, we’ll break down Shopify SEO guidance and show how you can implement it in your own store to increase traffic and sales.

Shopify’s SEO-Driven Tactics to Boost Traffic

Optimise Your Blog Content

Shopify emphasises that writing SEO-optimised blog posts is one of the most effective ways to drive traffic and a key part of shopify seo:

“Shoppers also start their journey on search engines like Google. Search engine optimisation (SEO) is a content marketing strategy that helps your ecommerce store appear higher in search results.”

How to apply it:

• Identify topics your target customers search for.
• Use keywords naturally in your title, headings, and body.
• Include internal links to your product pages and other blog posts.
• Add clear, enticing meta descriptions to improve click-through rates from search results. Remember, this is your first impression you will give to the searcher.

Optimise Product Descriptions

Your product pages are some of the most valuable content on your site, and optimising them for search engines is a must:

“You can optimise your product pages to get even more traffic and increase sales.”

Tips for Shopify stores:

• Include your target terms in the product title, description, and URL if possible.
• Bullet points are great for readability and to highlight key features.
• Add alt text for all images to help with image search rankings.
• Incorporate internal links to related products.

Build Internal Links

Internal linking helps both users and search engines navigate your better. Shopify mentions this as part of SEO best practices:

“Embedding the keyword in meta tags, alt text, and headings … building internal links … helps search engines understand the structure of your site.”

Best practices:

• Link from blog posts to related products.
• Use descriptive anchor text that includes relevant keywords.
• Ensure your navigation is clear and categories are organised logically.

Why Shopify Treats SEO as Core, Not Optional

What’s clear from Shopify’s own guidance is that SEO isn’t just about “getting clicks”—it’s about driving targeted traffic that converts. Shopify includes SEO alongside paid ads, social media, and email marketing, highlighting its role as a foundational growth tactic.

By following these SEO principles, Shopify store owners can:

• Attract organic visitors actively searching for their products.
• Improve user experience and site navigation.
• Increase conversions by guiding visitors to the right products.

How Six Digital Can Help With Shopify SEO

Shopify’s own advice makes it obvious: SEO is no nice to have, its key for driving traffic and increasing sales in 2025. By optimising blog content, product descriptions, internal links, and building backlinks, Shopify store owners can grow their site in the search space, which is teaming with billions of searches. Being front and centre is what SEO can do.

Following Shopify’s SEO and aligning with some of our own recommendations helps ensure your store doesn’t just exist somewhere in the back of Google, but brings you to your customers while also converting visitors into loyal customers. If you’d like expert help implementing these shopify seo strategies, contact our team today to get started.