Research conducted by Six Search has revealed the extent to which Brits are now shopping on their smartphones.

Our research, carried out by our Liverpool SEO team in association with OnePoll, looked at all aspects of smartphone usage in the final months of 2014.

And it’s clear that smartphone shopping is becoming an increasingly central part of the consumer’s experience.

• More than 30% of respondents who bought during three months had made a single purchase worth more than 100.
• Northern Ireland, the north east and London were the leading areas for shopping on smartphones, while 35% of buyers admitted to shopping on their phone while at work.
• And its not just the younger generation that are using their smartphones: silver surfers are also cashing in, with more than a quarter of over 55s having made purchases on their smartphones.
• Almost 30% of over 55s had used their smartphones in-store to do a live price comparison.

Download the infographic here

With mobile shopping now the norm, having a strong Shopify SEO strategy is essential to capture mobile-first customers and turn searches into sales.