Tried and tested link-building techniques that result in natural links from high-authority websites.
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Link building is an integral tactic, sometimes used within strategies and campaigns, in which communication and content are used to secure links back to the brand’s website from external sites.
Utilising other sites’ domain authority to your advantage can also push your site higher up in the rankings. Google recognises how many established and trusted sites directly point to yours using links.
But you have to earn your place on the site to gain these links. Many agencies are choosing to buy links to secure their place or opting to use spammy sites irrelevant to their industry or service/product.
Choosing sites carefully based on audience, authority and reputation is fundamental for link builders when creating a solid foundation for your site to grow.
There’s next to no point in building links from irrelevant sites, as whilst it may push your site further up the ranks, the traffic is less likely to convert, as the audience isn’t as interested. Meanwhile, the site’s authority can depend on how old the site is and how many strong backlinks it has.
But which link-building strategies translate into success for your site?
Google’s methods for measuring the true value of a good link will forever be a mystery for SEO link building workers, but that doesn’t mean we can’t adapt our processes to get great results.
With over 14 years of experience in the SEO industry, our team ensures our link-building services are effective and bring results. Creating content that is engaging, useful, and, most importantly, linkable is fundamental.
By researching your industry, we ensure that every piece of content is relevant to your brand, product or services and the sites we want to link back to you. Whether that’s from a guest post offering expert insight into a topic or a relevant case study a journalist is looking for, the content must be relevant.
Using industry-standard tools, the processes ensure that any linkable assets we create for your brand are relevant and hit keywords and points—whether that’s an infographic, a how-to guide, or an online tool.
Whatever the content entails, we ensure that you have the authority to speak on it. This will further establish your credibility within the media and reinforce that trust with any traffic coming from the high-quality link.
Monitoring what types of stories, content or media relations are earning the most high-quality backlinks is another way to ensure you’re keeping ahead of the curve.
We’re driven to reach the number of links to your site that your brand may need to improve traffic, sales and rankings because we know how important it is to see long-term results.
Any good link-building agency knows how brand authority can impact everything across the board, from sales to reputation and media placement. Having a strong authority online by having an extensive backlink profile reinforces this.
Earning links also puts your site onto new screens, referring to organic traffic that could convert into sales. Having people talk about your brand in reference to quality, highly relevant content they’ve seen is fantastic for building a brand reputation.
Let the links do the work for you. Link building has developed over the years, and even though it may have changed slightly, the principle hasn’t. If you invest in earning and building good-quality backlinks now, you’ll see sustained success in the future.
Link building is simply the process of building hyperlinks from other websites back to your own. Search engines crawl the links between the individual pages on your website and the links between entire websites to determine what counts as a good link.
You can read more in detail here in our “What Is Link Building & Why Is it Important?” blog post.
You can invest in link-building services to help you arrange for links to your site to appear in other locations across the internet, directing a higher number of relevant users to your content.
There are so many benefits to link building SEO since it is regarded as such a crucial factor to Google’s algorithm. Benefits of link building include:
– Website and brand credibility
– Higher search engine rankings on Google
– Backlinks leading to an increase in user traffic
– Potential increases in conversion rates and sales
– Improved domain authority (DA) and other SEO scores
– Positioning your business as Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T)
Six Digital uses “white hat” link-building techniques to avoid spam sites, paid links, and other less organic approaches.
We’ll complete a full backlink audit for you, then seek out new relevant link targets and create personalised outreach proposals for each.
We also employ tried and tested outreach tools used by bloggers, journalists and PR professionals to extend our reach still further.
Reach out to one of our friendly experts.
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